To kick-start a laser-focused and strategic creative, we knew the first place to start was story branding. In order to share the FixPDQ story, we needed copyselling that stood on the foundations of pillars and themes with a voice that placed the customer as the champion in their own story. Lucky for us, although the client was in a race to get to market, it also wanted to do it right and help its audience thrive, achieve aspirational identity, and bond with its tribe. Given the green light for simple and predictable messaging architecture, we dove in with a story branding formula to put everything in order and make the story easy to digest.
Since we give a sh*t about quick, fast and shareable creative, we went the glitch and stomp route for an early campaign win. We piggy-backed a core purpose, applauded a hands-up culture and asked the customer to raise their hand if they wanted to up their communication, up their strategy, and up their progress – to raise their hand if they wanted to up their work game with FixPDQ.