What Makes Us Different
Stories that are short, crisp and informative – and strike deeper emotional connections. Micro advertising that is quick, fast and shareable – and embraces authenticity, realness and swagger. These are our benchmarks of success.
What We Do
People are losing trust in social media. Security breaches and data hacking only ups the ante for more than credible content - it ups the ante for more context. This shift presents its own unique challenges - and opportunities for more meaningful interactions within communities. In an era of fake news, a brand that is unique and genuinely different in what it says is more likely to get in the front door.
Stories will soon surpass newsfeeds as the way people primarily share content. The move to more visual micro feeds, including copy and advertising, means brands have to be more nimble and pivot in that same direction. The ephemeral nature of Stories also makes the case for experimenting and being more reckless with your creative. Adding it to any story strategy only makes dollars and sense.
Stand out with social conversations based on core interests and developed creative with micro advertising that is quick, fast and shareable. Generate discussion and engagement with creative that flexes across screens. Video and motion graphics with short, crisp and informative copy is almost always guaranteed to increase engagement. But the bottom line for real ROI is in social ads.
What Do We Value The Most
Value is a simple word with a complex meaning. We are responsible to the aesthetic and design usable toolkits that quickly speak to all brand aspects.
Storifying your social
only makes dollars