Strategy Playbook

How to stick to your incident response plan and manage your brand optics

Want to take a leadership stance in an uncertain marketplace but worried about how to manage your brand optics in the media?

Now you can with your free copy of 14 Ways to Manage Reputational Risk!

Picture of Todd O'Keefe

Todd O'Keefe

Chief Content Officer

Build Trust

Are you concerned about taking a business engagement standpoint on climate change?

All you need to manage response optics for engaging in a public debate is choosing the right tool for the right outcome and making the right decision to control the narrative and the agenda.

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CONTROL
YOUR BRAND
NARRATIVE

Get ahead of a negative incident and safely take a leadership stance on important societal issues.

Appropriate Responses

Why we need leaders to take a stand

52 per cent of consumers believe brands are not doing enough to address societal problems, such as climate change.

BE PREPARED

Get your team quickly aligned and ready to respond in a negative incident.

AVOID MISTAKES

Determine a clear and direct chain of command during a negative incident.

CONTROL NARRATIVES

Safely engage in a public debate with an incident response plan.

Advanced Planning

Choose the right tool for the right outcome and make the right decision

Put your plan into action with best and promising practices.

ACHIEVE IDEAL OUTCOMES

Regularly plan for negative scenarios and craft appropriate responses so you can deliver on quality brand experiences.

ADJUST YOUR PLANNING

Address potential lack of response planning, consider potential risk scenarios and forecast future trends with accuracy.

SIMPLIFY THE PROCESS

Navigate the situation with a clear and repeatable process to successfully manage stakeholder relationships.

Timely Messaging

Create a reputational response flow

80 per cent of the general public want CEOs and founders to be publicly visible when discussing public policy with stakeholders.

Response Optics

CONTROL YOUR
BRAND NARRATIVE

Get ahead of a negative incident with your free copy of 14 Ways to Manage Reputational Risk and avoid public fallout with a reputation response flow.

GET THE STARTER-UPPER INSIGHTS