AWARENESS LEVELS
How to target your buyers with the 4 levels of awareness
Get in front of your buyers by asking, "What's in it for them?"
BUYING PROCESS
Improve your sales cycles
Move buyers to the next level of your sales funnel by tapping into the many types of awareness.
SOLUTION AWARE
Did you know that prescription without diagnosis is malpractice?
You owe it to your clients to stand firm on the most basic of professional practices.
IDENTIFY SYMPTOMS
Be the sole authority
Go beyond their problem and
make it a symptom instead.
make it a symptom instead.
PAIN POINTS
Explore possible solutions
Make buyers aware of how your brand is the only pain pill they need.
QUICK CHECKLIST
Redefine buyer problems
Be the real guidance
they are looking for.
they are looking for.
SALES FUNNEL
Move buyers away
from price shopping
Show buyers that your product is the only logical solution.
PRODUCT AWARE
Create a blue ocean
around your product
Convince buyers you have the future solution they want.
REMOVE UNCERTAINTY
Meet their needs
Help them measure
and compare products.
and compare products.
FEATURE LIST
Recognize switching costs
Check off their list of “must have” features with the right solutions.
DESIRABLE OUTCOME
Open eyes to new brands
Make buyers aware
of your product.
of your product.
PRACTICAL STEPS
Do the heavy
lifting for your buyers
Remove any and all friction in your sales funnel.
MOST AWARE
Everyone is on an
awareness spectrum
Reflect buyer motivations by matching their state of awareness.
BUYER ATTENTION
Show desirable outcomes
Set the stage for why buyers need to stop spinning their wheels.
RAISE AWARENESS
Use social proof
Show buyers testimonials of
people just like them.
people just like them.
CONNECT DOTS
Simplify switching services
Use common persuasion factors for ease of switching.
FUTURE PACING
Sell buyers a better
version of themselves
Guide them with practical steps through a series of “a-ha” moments.
HIGH INTENT
Do more than offer
standard guarantees
Sweep buyers off their feet with safety in predictability.
SAFE SPACE
Add layers of meaning
Behind every click to buy
is a relationship.
is a relationship.
REFLECT INTENTION
Validate buyer concerns
Make your solution a natural
fit for their new reality.
fit for their new reality.
EXCLUSIVE EMPOWERMENT
Set up the close
Give buyers the power to
make the right choice.
make the right choice.
LEAN AND MEAN
Get in touch with
your revenue side
Let’s book in your face–to–face discovery call.
