4 ways sophistication levels impact on sales
Build a better sales driven funnel by playing nicely with customer sophistication levels.
SALES FUNNEL
Take charge of
your buyer experiences
Move buyers from complete strangers to advocates of your brand.
LOW SOPHISTICATION
The only way to
start is from the top
Use your mass marketing materials to speak to buyers from the top of your funnel.
OWNED CHANNELS
Reimagine
your website
EARNED CHANNELS
Do all their
heavy lifting
(and easier to understand).
PAID CHANNELS
New approach
to problem markets
digital advertising campaigns.
TEACHABLE MOMENTS
Simplify your messaging
Ground buyer problems by teaching complex lessons at the most general level.
MEDIUM SOPHISTICATION
Worthwhile offer. Access granted.
Use an irresistible offer to shift buyers from the top of your funnel to the middle of your funnel.
BUILD TRUST
You have to earn the
right for more leads
bottom of the funnel offer.
DRILL DEEPER
Go beyond
two-dimensional data
offer means for buyers.
PRESS TRIGGERS
Be adaptable
to problems
being more empathy driven.
COMMON OBJECTIONS
Anticipate common
objections to your offer
Go back and forth on objections until you run out of objections.
And all you are left with is the best possible offer available.
HIGH SOPHISTICATION
It’s okay for your buyers
to have flawed beliefs
Believe it or not, but this is perfect timing for a pattern interrupt.
BELIEF SHIFTS
Take skepticism
with a grain of salt
over to a new belief.
MARKET BLINDERS
Give it away for free
to all your offers.
TROJAN HORSE
Motivate your buyers
CONTENT PLAYS
Springboard into your offer
Use offers in the middle of your funnel as the moment of truth for buying journeys.
SATURATED SOPHISTICATION
Show and tell
Jaded buyers have been burned more than once.
Tell buyers something they have never heard before.
PAIN SOLUTIONS
Focus on pain points
painting a desirable outcome.
PREMIUM PRODUCTS
Riches are in the niches
the right market.
EASY TARGETS
Know your pitch
inside and out
people to buy it.
LEAN AND MEAN
Get in touch with
your revenue side
Let’s book in your face–to–face discovery call.
