MESSAGING MAPS
Win the marketing meeting
Follow functional frameworks to communicate a single incredible value to a single reader.
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DESIRED RESULTS
Better process
meets better revenue
Put your customer first every single time.
RELEVANT MARKET
Make your reader
top priority
When you write for everyone
(you write for no one).
(you write for no one).
SALES FRIENDLY
Strategic. Simple. Sold.
Map out your sales funnel with
offers your buyers can’t refuse.
offers your buyers can’t refuse.
SEGMENT SUBSCRIBERS
Add meaning behind the click
Convert your emails with segmentation, stories, and specificity.
READER TYPES
Speaking to
one reader is hard
Define their problems, desires, and outcomes.
AHA MOMENTS
Not evolutionary. Revolutionary.
Make it surprisingly easy to get your buyers to say, "OMG they get me."
TRUE NORTH
Stay on brand
Stamp simple statements with vocabulary, cadence, and tone.
Considered an OG copywriter, Todd has
been writing since being knee-high to a grasshopper. As your certified conversion copywriter, he speaks to your one reader and scales at size for larger markets.
STUDENTS OF THE GAME
Proof is in the pudding
Masters in what you say (and how you say it).
CUSTOMER SUCCESS
Be memorable by example
Real brands. Real results.
LEAN AND MEAN
Get in touch with
your revenue side
Let’s book in your face–to–face discovery call.
