Riverbend stopped talking to “back pain” in general.
Riverbend Chiropractic and Wellness
Dr. Joe Tanti (Owner/Operator)
Chiropractic
1
1:1 diagnostic interviews, ICP workshop + brand voice + a 57+ page site refresh + 40+ AEO articles + content + video (clinic + staff + talking heads)
Friend at the Bar
Online bookings up 48%. Booking clicks up 37%.
The old site showed every symptom of a conversion problem. Its headline spoke to search engines instead of patients. Online bookings stayed low as a result.
A full history comes before any adjustment. The copy got the same treatment. Diagnostic interviews plus voice of customer data built three patient profiles. The team set the final ICP in a co-creative workshop.
The teacher who dreads her mornings is on the new homepage. She was nowhere on the old one.
Chiropractor in Edmonton is a search term rather than a promise.
“Don’t face the morning with dread” speaks straight to the teacher.
Patients had to do the heavy lifting to see themselves here.
The new site does the heavy lifting for every patient.
Online bookings rose 48% in the three months after launch. Booking clicks rose 37% over the same stretch (source: Google Analytics 4, three months after launch vs. three months before).
Owner/Operator
Riverbend Chiropractic and Wellness
48% more online bookings in one quarter.
Booking clicks over the same three months.
The website got patients in. Dr. Tanti’s hands did the rest.
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