Booked assessments went from 5–7 a month to 5–7 a day.
REP Physio (Edmonton)
Miles Morgan (Owner/Operator)
Physiotherapy
2 at the start (3 after)
1:1 diagnostic interviews + ICP workshop + Brand Voice + Site Planning + Wireframing + Conversion Copywriting for 40+ page site
Anti-establishment
Booked assessments from 5-7 a month to 5-7 a day
Todd led this project before returning to Fire and Wood
Edmonton’s turnstile clinics juggle five patients per physio at once. REP gave every patient one dedicated physio instead. The old site mentioned that once below the fold.
Most websites are a copy of a copy that got copied again. REP’s new site started with its own patients instead. Five patient types told the same story about turnstile care. The workshop turned that story into the brand. Conversion copy plus brand voice took the heavy lifting off the patient.
The care at REP never changed. The way the website talked about it did.
Three generic words could have belonged to any clinic in Canada.
The new headline makes REP the bridge from injury to recovery.
The old headline read like a search term for whiplash.
The new headline reads like something a patient would actually say.
Booked assessments went from 5–7 a month to 5–7 a day. Two clinics became three to meet the demand (source: REP’s online booking system).
Owner/Operator
REP Physio
Booked assessments, up from 5–7 a month.
Demand pushed REP from two locations to three.
REP Physio clinics deliver complete care management on a 1:1 basis.
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