When you hear about reputational risk, do you picture celebrities, companies with a strong logo, or industries with a bad rap because of problems?

Reputation is perception.

It’s how others feel about your company, product or service and whether that feeling makes them want to purchase from you. Or, how it makes them want to jump on social media and complain.

Gone are the days when you could just refund a customer’s money or replace their item if they were unhappy.

With a simple click from the palm of their hand, unhappy customers share their frustration with others across social media channels and cause issues for brands.

A recent report from Review 42 indicates that 60 per cent of consumers say that negative reviews turned them away from using a business. This fact alone is why companies need to play the long game and establish a bulletproof brand presence to closely protect their reputation.

By taking the long view and getting digital, brands can guide their immediate communication through the lens of proactive brand filters for saying and doing the right thing with timely messaging.

This blog discusses protecting your brand and breaks down the fundamentals of reputation risk management from several angles.

And, it walks you through examples of ways to predict, prepare and proceed with confidence when faced with a reputation risk issue or crisis at your job.